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GRIFFIN MARKETING

A Strategic Communications + Public Affairs Firm

PARTNERS IN SUCCESS

 We are passionate about solving problems creatively and collaboratively; educating and activating stakeholders; and, using storytelling and innovation solutions to impact change. 

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We create disruptive strategies that help clients achieve goals, overcome challenges and come out stronger and better able to meet their core mission and serve their customers and constituents. 

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Griffin Marketing  brings together a talented network of experienced consultants to assist our clients.  With service in  local, county, state governments, and in private business, our core team has years of experience in strategic communications, advocacy, government relations, policy analysis, and business consulting. Our integrated team approach allows us to create bespoke solutions to maximize opportunities and minimize risk.

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INTELLIGENCE

We build from a base of knowledge. Our in-house research and analysis provide insight and clarity into the most challenging situations and murkiest issues. By providing a deep understanding of current realities, drivers, influencers, and public sentiment, as well as the political and regulation realities, we help clients make informed decisions, mitigate risk and position themselves for opportunities.

We know that to influence, you need first to understand. We provide research methodologies and partner with the best minds to provide consumer, qualitative and quantitative data. This allows us to create effective strategies, on-point messaging, and measure the effectiveness

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IMPACT

Our team helps companies create impactful communication strategies to educate and influence. Through data-driven message development, we help clients tell their stories and cut through the noise.

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Our crisis communications practice can help organizations when the stakes are high. We work closely with clients' legal and internal communications and government affairs teams to define priorities and mitigate risk. 

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OUR EXPERTISE

Griffin Marketing helps clients reach their audiences through the methods and channels that create impact and action. Our team is data-driven with in-house intel capabilities that offers cutting-edge research to help clients know where the conversation begins and how to influence it. We develop effective messaging to drive opinions and objectives.

CONTENT
We craft stories that move people to action.

  • Storytelling

  • Content Marketing

  • Newsletter

  • Blog

 

CAMPAIGNS & MARKETING​

  • Branding/Rebranding Campaigns

  • Direct Mail Marketing

  • Cross-Platform/Multichannel Campaigns

  • Digital Marketing/PR Campaigns

  • Influencer Campaigns

 

MEDIA RELATIONS
We know what makes a great story and what keeps your business in the news and ahead of the curve. Our strategic campaigns help clients disrupt industries, launch endeavors and engage with the audiences that matter. 

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  • Strategy & Campaign Planning

  • Paid and Earned Media 

  • Thought Leadership

  • Speaking & Awards Management

  • Startup Brand Building

  • Analyst Relations

  • Advanced Reporting

  • Media Training

  • Survey Management

 

DIGITAL & SOCIAL STRATEGY
We drive client messaging through an array of stakeholder outreach, earned and owned media, interactive tools, and live events. We help your brand break through the noise with strategic messaging, targeted engagement, creative multimedia campaigns, optimized advertisements, and spokesperson training. 

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  • Social Media Channel Management

  • Digital Newsroom

  • Paid Social Media Advertising

  • Analytics / ROI Tracking

  • Community Building

  • Social Media Training

  • Executive Social Media Management

  • Influencer Relations

 

PREPARE & RESPOND
We help clients communicate with the public and stakeholders during a crisis. PSG helps organizations navigate challenging situations and deliver the right messages at the right time, influencing the narrative and protecting reputations and revenues. PSG has extensive experience with international media and navigating political sensitivities. 

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  • Crisis Communications Planning & Spokesperson Training

  • Social Listening and Monitoring

  • Crisis Management and Response

  • Reputation Management

  • Media relationship management

 

EXTERNAL RELATIONS
We understand what makes an effective external relations strategy. We help our clients build the right relationships with those who can be champions for your company. Our varying levels of engagement strategy are tailored specifically for the needs of each client. 

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  • Identify key stakeholders, decision-makers and analysts

  • Secure and staff briefings

  • Manage briefing schedule

  • Briefing document and collateral material preparation

  • Competitive analysis

 

WEBSITE & MOBILE
We build the platforms to tell your story.

  • Mobile App 

  • Site Launch

  • Site Design and Redesign

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